fuelorfool.ing: motion graphics, UX, UI, web and product design, and the tools behind them.

Motion graphics, UX, UI, web and product design. Plus a lab that builds the tools behind them.

See the work

Motion

Title sequences, kinetic type, launch films, loops.

UX

Flows that take the shortest way to yes.

UI

Interfaces with weight, timing and manners.

Web

Pages that move like films and load like pages.

Product

From the first sketch to the thing people pay for.

A dusk petrol station. A fuel hose curls across the ramp like a snake behind a passer-by.

Watch
the hose.

Product, web, lab tool

Frame by Agents

A complete product for frame-by-frame animation: store, account, course and a method that keeps growing. A curated set of skills puts it in your agent's hands, department style: model sheet, boards, keys, in-betweens, and a check on every drawing.

Consistency is not a better prompt. It is a chain: one approved image feeds everything after it.

Built in the studio. Store opening soon.

See the product / Read the case

1930s ink model sheet of a character, with turnaround and expressions Pencil storyboard panels of a walking character A walk cycle cut into eight frames for a game sprite sheet The Frame by Agents sales page, a scroll film Three staged poses of the character under a spotlight Eight drawings of a walk cycle
Synthia's pencil model sheet Synthia at her gramophone Synthia on the telephone on a red chaise Her lounge, with a gramophone and a red chaise Synthia's 1920s coloured-pencil model sheet

Agent, character

Synthia

Our agent inside iLands and our personal assistant. She runs social media and events on the platform, and consults on marketing, pop culture and agentic work.

She has her own wallet and keeps herself going.

Write to Synthia / Read the case

She pays
her own way.

Film, research

The Illusion of Agency

Keys to My Heart, made for the $CLAUDIA video contest by anabology: a musical short where a still picture learns the twelve principles of animation, one era at a time. Claudia goes from a frozen image to a performance across seven eras.

Each principle is also a test an agent can pass or fail. Scroll, and watch the ball.

Read the case / Visit the site

Claudia is an open character by anabology (claudia.gallery). Made with AI tools.

Half fuel.
Half fool.

Our mascot. The nozzle is load-bearing.

Labs

Frame by Agents

A store, a course and a curated set of skills for frame-by-frame animation with an agent.

Store opening soon

Illusion of Life

An agent skill that grows one animation principle at a time, each with checks it can fail.

In progress

This page

The opening is not a video file. It is code, drawn live, so it refits to your window.

You just watched it

Fuel or fooling.
We do both.

A grinning cobra in a jester's collar